Design and implement integrated communications strategies to increase brand awareness and engagement among key audiences, bolster marketing campaigns, and drive philanthropic support for priorities.

Lead impact communications from core program messaging and annual planning to story cultivation, coordination with the National Park Service and grantees, media outreach, and execution. In FY26, revitalized program amplification and strengthened internal collaboration to achieve greater visibility, messaging saturation, and efficiency among channel managers.

Engage and equip spokespeople to represent the organization by providing talking points, media training, and communications toolkits. In FY26, increased communications resources for senior NPF employees, NPS sites, park partners, and other funding recipients to elevate NPF’s grantmaking.

Lead communications for major events and initiatives, including liaising with NPS for the annual National Christmas Tree Lighting and programmatic announcements. 

Coordinate the organization’s rapid response strategy and messaging to mitigate reputational risks, maintain positioning, and address stakeholder questions. 

Promoted to Associate Director, Strategic Communications for permanence and to reflect growing responsibilities in impact storytelling and relationship management.