Professional Experience
Jan. 2024 - Present
CONSULTANT, STRATEGIC COMMUNICATIONS
National Park Foundation
Washington, D.C.
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Design and implement integrated communications strategies to increase brand awareness and engagement among key audiences, bolster marketing campaigns, and support philanthropic priorities.
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Lead impact storytelling from project identification to story cultivation, coordination with the National Park Service and grantees, and media outreach and execution. Introduced collaborative approach to achieve greater visibility, messaging saturation, and efficiency between channel managers.
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Engage and equip spokespeople to represent the organization by providing talking points, media training, and communications toolkits. Last quarter, grantee toolkits generated 20+ media clips in local and regional media.
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Liaise with the National Park Service and other partners to support major events, initiatives, and programs. For 2024 National Christmas Tree Lighting, facilitated 10+ day-of broadcast segments.
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Coordinate the organization’s rapid response strategy and messaging to mitigate reputational risks, maintain positioning, and address stakeholder questions.
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Led the development of a multi-year strategy to transition the team from a PR and media function to a strategic communications function. Provide mentorship to growing team.
May 2022 - Jan. 2024
SPECIALIST, IMPACT COMMUNICATIONS
National Geographic Society
Remote
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Led the development and collaborative execution of integrated communications plans to amplify National Geographic Explorer-led programs, mission moments and enterprise-wide priorities.
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Liaised with program teams, Explorers and funding partners to ensure strategies and deliverables met their goals.
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Managed and executed proactive earned media strategies that elevated Explorers and Explorer-led programs. Top-tier placements include CNN, AFP, TIME, PBS and NBC.
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Managed Instagram for National Geographic Photo Camp by working with on-site teams around the world. In the first year, increased total impressions by 372 percent and organic engagements by 314 percent.
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Engaged leadership across the Communications Division to define standard procedures, resources and templates for effective collaboration.
Dec. 2020 - May 2022
COORDINATOR, STRATEGIC COMMUNICATIONS
National Geographic Society
Remote
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Promoted to Specialist, Impact Communications to reflect new and continuing responsibilities.
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Wrote press releases, key messages, media briefs, email copy, social media posts and toolkits, executive remarks and other materials.
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Built media lists, conducted media outreach and coordinated talent for relevant opportunities.
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Maintained calendar invites, meeting agendas and notes for calls.
Jun. - Dec. 2020
SENIOR MARKETING STRATEGIST
Madak
Stanwood, WA
Jun. 2019 - Jun. 2020
MARKETING STRATEGIST
Madak
Stanwood, WA
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Promoted to Senior Marketing Strategist after 12 months to reflect additional leadership responsibilities, including working directly with the CEO to set annual goals and brand vision.
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Designed proposals and led a team of eight to implement multi-channel marketing strategies for clients in different industries using earned, paid and owned media.
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Directed creative projects, web development, marketing and advertising campaigns, and video- and photoshoots.
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Wrote copy for clients’ blogs, websites, print and digital ads, email newsletters and sales collateral.
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Strengthened clients’ internal teams by coaching and creating messaging guides, sales playbooks, and social media guides and templates.
Dec. 2018 - Jun. 2019
ACCOUNT EXECUTIVE
The Big Fake Wedding
Remote
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Generated leads via social media and industry-specific platforms to find quality vendors and vendor influencers for events across the country
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Acted as the first line of communication with vendors, explained the benefits of participation, and generated revenue for each event
Jul. - Dec. 2018
BRIDAL STYLIST AND COMMUNICATIONS SPECIALIST​
The White Magnolia
Jacksonville, FL
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Curated content for and managed the Jacksonville location’s Instagram, Pinterest, and Facebook accounts
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Planned and hosted monthly open houses and out-of-store events
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Maintained humor and energy while working closely with brides and their families
Jun. - Aug. 2018
STRATEGIC COMMUNICATIONS INTERN
The National Geographic Society
Washington, DC
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Conducted daily media monitoring and compiled topline news report to distribute to the executive team
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Developed press releases, catered media pitches, blog posts, and other media assets
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Collaborated with other Marketing and Engagement interns to prepare recommendations and build an integrated marketing and communications plan for Explorers Festival
Dec. 2017 - May 2018
COMMUNICATIONS ASSOCIATE
The American Red Cross
Baltimore, MD
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Created content for and managed two regional Twitter accounts; used monthly analytics reports to determine best practices and drive increased engagement
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Managed promotional and news posts for two regional websites to support campaigns
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Provided communications support to specialty drives in the form of news releases, social posts, and biographies
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Recruited volunteers and blood donors through website, social media, and traditional media campaigns
Education
2014 - 2017
UNIVERSITY OF MARYLAND
Communications, B.A.
College Park, MD
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Studied public relations techniques, communication theories, copyediting, and writing with additional coursework in event planning, business, anthropology, creative writing, and journalism
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Edited photos, videos, and documents using iMovie, Adobe, Google Suite, and Microsoft Office
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Specialization in wildlife conservation with field studies in Fiji (bull sharks) and South Africa (great white sharks, black tip sharks, rhinos, and lions)