Madak is a boutique marketing agency based in a small town north of Seattle. I worked on both B2B companies like PHNX Sports Partners and SafeTraces and B2C clients like Windermere Stanwood & Camano Island Real Estate. I also worked closely with Madak's in-house marketing manager and CEO to set a vision and drive the continued growth of the agency.
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As a marketing strategist, I was responsible for driving each client's experience from proposal to planning to execution. I developed the strategy and wrote any necessary content for each deliverable, and then provided directions to a small team of web developers and creative producers. Internally, I also reviewed and interviewed applicants, led our daily meetings, and helped each team member prioritize their workload.
Windermere Real Estate
Windermere was a legacy client I took over from a previous strategist. I expanded on the Welcome to Camano Island campaign that Madak started to reach Seattle and Bellevue residents. This included leading additional neighborhood photoshoots, updating digital ads and the downloadable map, and directing refreshed video content. I also supported individual agents with branding packages and digital campaigns for qualified listings.
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We also revamped the We Are Stanwood Camano campaign to drive agent recruitment and gain local trust and recognition through community engagement, like a monthly market report from the owner and numerous local events.
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SafeTraces
SafeTraces came to Madak to drive sales of their miniDART™ and saniDART™ that were designed to support food safety operations and pharmaceutical manufacturing. Then at the beginning of the COVID-19 pandemic, SafeTraces adapted their invisible DNA tracers to support air quality testing.
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We created tailored marketing for each industry and product including automated email campaigns, search ads, website landing pages, case studies, product videos, and sales collateral. I also supported their internal marketing team with social media training and led the development and launch of their updated website in 2020.
Phoenix Sports Partners
As the dedicated strategist assigned to Phoenix Sports Partners, I led their team and ours through the rebrand. I prepared a key messaging document and wrote content for an investor pitch deck, event handouts, and their new website. I also worked closely with their communications manager to prepare email announcements for investor events.
